Professional Experience


Content Strategist and Social Media Specialist

Divining Point

Austin, TX 2017-Present

  • B2B client content creation (website copy, social media copy, blogs)
  • Design and management of landing pages (Unbounce, Hubspot)
  • Internal and client website management (Wordpress and SquareSpace)
  • Graphic design (infographics, website graphics, postcards, etc)
  • Social media planning and managing (Facebook, Instagram, LinkedIn, Buffer, Hootsuite) 
  • Analytics (Unbounce, Hubpost, Google Analytics, HotJar)

Marketing Coordinator

BIG RED DOG Engineering

Austin, TX 2016-2017

  • Content creation (blogs, social, press releases)
  • Website management (Wordpress)
  • Enewsletter (constant contact, mailchimp, campaign monitor)
  • Social media campaign planning and managing (Facebook, Instagram, Hootsuite, LinkedIn) 
  • Analytics (Google Analytics, HotJar)
  • Print marketing: infographics, reports, postcards, business cards, project summary sheets, resumes, Statements of Qualifications, brochures
  • Adobe Creative Suite, Microsoft Office, Google Drive, Canva, video editing
  • Event planning and coordination 

Field Marketing Manager

Nuun Hydration

Austin, TX 2014-2016

  • Launched Texas marketing presence by planning and launching 100+ activations
  • Frequently managed 4+ simultaneous events and 1,000s of customer interactions
  • Recruited and trained a field marketing team of 10 crew member
  • Traveled nationally to brand activations with 30,000+ participants
  • Grew brand presence with social media
  • Negotiated contracts and pricing for events
  • Developed a training website for training field team. 
  • Created online forms for company processes

Business Analyst

Avnet

Austin, TX 2012-2014

  • Helped launch ecommerce sites by managing requirements
  • Worked on projects for Fortune 500 companies, including Harley Davidson and Calvin Klein
  • Translated stakeholder requirements into deliverables, such as business requirement documents (BRD) & use cases
  • Acted as liaison between client and technical personnel to ensure project understanding
  • Collaborated with sales and development teams to define and manage scope
  • Held client demo workshops using IBM Websphere eCommerce
  • Supported sales teams in identifying business opportunities for client growth and retention
 
 

Education


The University of Texas at Austin

B.S. in Mechanical Engineering with Business Foundations Certificate

2006-2011

Digital Tools for Creative Professionals Certificate through University of Utah

2017

Adobe InDesign 8-week course through UT Continuing Education

2016

Villanova University

Business Analysis Certificate

2012

General Assembly

Courses: Intro to Digital Marketing, UX/UI, Visual Communication, Brilliant Design

2016-2017

Hubspot

Inbound Certification

2017

Google

AdWords Certification

2017

 
 

Skills


Got these down: Sketch • Adobe Creative • Unbounce Landing Pages • HubSpot • Content Management Systems (Wordpress, SquareSpace) • Facebook • Instagram • LinkedIn • Event Planning • Field Marketing Activations • E-mail Marketing Newsletters (Constant Contact, MailChimp, Campaign Monitor) • Content Creation • Infographics

Coming soon:  HTML/CSS • SEO/SEM • Google Analytics Certification • Facebook Blueprint Certification •